SEO (Search Engine Optimization) writing is a seemingly easy job. The topics are simple and current, and anyone who can write with good grammar and has a grasp of the language can comfortably find a career in SEO writing. That is, until you are faced with topics you’ve never heard of, or subjects you didn’t think could be written about, or a challenge of fitting in keywords into a theme you never expected.
Here are 5 SEO writing tips to help you out:
Tip # 1: Google is your friend.
When a topic assigned to you raises a huge question mark over your head, don’t panic. Almost everything under the sun already has some bit of information to be found in the World Wide Web. Read as much as you can about the topic at hand, understand it, and absorb it. Don’t just take phrases from online articles and put them together to pass off as one of your own. Google may be your friend in SEO writing, but copy and paste are not.
Tip #2: Be creative about your approach and format.
Not all SEO articles need to be in essay form. Experiment with different formats such as bullet points, how-to articles, anecdotal and academic. This SEO writing tip could come in handy when asked to write 10 original articles about a single topic.
Tip #3: Know your tools and use them.
A good writer is never without a reliable dictionary and a top-notch thesaurus. Rewriting articles is also part of the job, and knowing how to rephrase sentences without looking like you used a butcher knife is a skill you must have. A thesaurus will serve you well to avoid redundancy. Don’t ever use words you don’t know. Use a dictionary to make sure you know what you’re talking about.
Tip #4: Simplify.
Don’t stress yourself out too much when writing SEO articles. Remember that your articles need to cater to a wide range of people, and you’re better off hitting the middle ground of literacy rather going for graduate-school reading levels.
Tip #5: Use personal experiences.
Most of the time, writing about what you know could get the job done. Relate the topic and subject to your own knowledge and the words will come freely and easily.
The key to successful SEO writing is to not think about what you cannot write, but find ways on how to do the job.
For full consulting and guidance, work with a professional search engine optimization agency.